The company was first registered with a capital of one million baht, which was later increased to 40 million baht. Currently the company operates from 80/1, Moo 9, Theparak Road, Bangpla, Bangplee, Samutprakan 10540 Thailand.
Over the years, Outdoor Innovation has expanded its distribution base significantly. The company has also created a higher brand and product awareness among outdoor enthusiasts in Thailand. Also in other countries in the region, the company has expanded awareness and created a reputation as a Thai brand with consistent high quality products using the latest technologies and innovations to create products that truly to respond to customers' needs. The company has continuously grown and expanded its product line. We now have more than 130 staff members responsible for various aspects of operations.
Mission
- Continuously discover and develop new technologies to ensure that consumers receive a diverse range of outdoor activities products that truly correspond to their needs in term of function, safety, ease of use, and design.
- Ensure that all our products are created with only high quality workmanship and materials.
- Carry out business on the principles of responsibility, integrity, and fairness towards society, customers, employees, and business partners, and shareholders alike.
Objectives
- Become the regional leader in complete outdoor activities equipment and clothing as well as rapidly develop and expand the market of outdoor activities equipment and clothing onto a regional level by 2015.
- Use technology to develop products that create the highest benefit to customer.
COMPANY EXPANSION
Other countries in Southeast Asia have the same potential for growth that we have seen in Thailand. Outdoor Innovation will greatly benefit from the ASEAN Trade in Goods Agreement (ATIGA). The objective of this agreement is to achieve free flow of goods in ASEAN and one of the principal means to establish a single market and production base. As we increase our presence in these neighboring countries we will be able to decrease cost and increase profits and become even more competitive in the Asian outdoor activities equipment market.
More and more, Thai people are including outdoor and adventure activities as part of their lifestyle. This trend shows that there are considerable opportunities for growth in this market similar to what has been in seen in Western countries as sell as other Asian countries, such as Japan, Korea, and Hong Kong where the outdoor and adventure market has grown considerably in the past year (or recent years).
COMPANY PRODUCT LINES
KARANA TRAVELGEAR
From its inception, KARANA TRAVELGEAR has been known for innovative products for camping and other outdoor activities, with a complete range of products that include tents, backpacks, sleeping bags, waterproof bags, and traveling equipment suitable for outdoor activities. All products are made with high quality raw materials. Our product development team continually works to improve the products in terms of quality, design, and function. KARANA TRAVELGEAR products are sold through leading department stores all over the country.
EQUINOX EXTREME
EQUINOX EXTREME offers top of the line clothing for outdoor enthusiasts. Our complete clothing range uses innovative design, high quality materials, and advanced functionality in order to enable you to enjoy to the full every outdoor adventure no matter what the weather is like.
KRIPS is our newest brand. KRIPS luggage is engineered for motion. KRIPS offeres various products in the luggage group from large to small trolley bags, handbags, briefcases and various messenger bags. KRIPS luggage is designed to make your travels more comfortable and care free. That is why we have put careful attention to every detail, using high quality wheels and ball bearings, adjustable handles and only use high quality materials.
SURVIVE NOW
We are all aware that natural disasters, political upheavals and other unforeseen happenings can drastically change our lives in a moment. The is often little or no time to prepare, yet our chances for survival often depends on how prepared we are. SURVIVE NOW has put together Survival Packs and range of emergency and survival equipment, such as power generators, water purifiers, solar powered radio, dynamo flash light, and lots, lots more. Our SURVIVE NOW product line is available at our company showrooms. This is the biggest survival product store in South East Asia.
LOCATIONS
Currently the four brands of Outdoor Innovation Co., Ltd. are expanding the market booth domestically and internationally. Outdoor Innovation products are now sold in 63 branches country wide in all leading department stores, such as Central Department Stores, SuperSports, Sports Mall, Sports World, Outlet Mall, and FBT.
The company also has showrooms (concept stores) that display all four brands. It is a great place to shop or just to look around and see what is available. There are four showrooms, on Sukhumvit Road, at Siam Discover, and two at Amarin Plaza.
COMPANY ACTIVITIES AND CSR
Outdoor Innovation has sponsored activities that encourage adventure tourism and sports in Thailand, such as rock climbing competitions on a national level, eco-challenge, whitewater kayaking, as well as exploration of forests, caves, and various waterways in the country. We have also sponsored similar events in China, Tibet, Russia, and even the North Pole. Most recently the company has sponsored the Thai team to conquer the peak of the world's highest mountain, Mount Everest.
The company also put great emphasis our CSR activities. We are currently involved in 3 projects in Thailand.
- Tree planting
- Helping poor schools with disaster preparedness, building wells, solar powered generators, and libraries to encourage reading and life-ling learning.
- 1500 miles
For more information, please contact -
Outdoor Innovation Co., Ltd.
3899 Soi Santikam 1, Sukhumvit 109 Rd.,
Samrong Nuea, Mueang, Samut Prakan
10540 Thailand
Tel. +66 2 7446350-4
Fax +66 2 3994017-8
Email sales@outdoor.co.th
Website www.outdoor.co.th
